Marketing Basics & Definitions

What is CPA (Cost per Acquisition)?

The CPA rewards you with a one-time fixed amount for each new depositing trader you refer to eToro. The amount depends on the commission plan Read more...

What is PPC (Pay per Click)?

PPC (Pay per Click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) Read more...

How do I implement a pixel?

Please contact your personal partner manager or the eToro Partners team at partners@etoro.com as just they can do it for you. Read more...

What is Email Marketing?

Email Marketing (electronic marketing) is directly marketing a commercial message to a group of people using email. In its broadest sense, every email Read more...

What is CPL (Cost per Lead)?

The CPL rewards you with a one-time fixed amount for your referred traffic that becomes a Lead.  Read more...

What is CPC (Cost per Click)?

The CPC rewards you with a one-time fixed amount for your unique referred traffic that has clicked on an eToro banner on your website.  Read more...

What is a FTD?

A FTD is a First Time Deposit which occurs when your referred trader makes its first deposit with real money. Read more...

What is SEO (Search Engine Optimization)?

SEO (Search Engine Optimization) is the process of affecting the visibility of a website or a web page in a search engine's 'natural' or ' Read more...

What is CPI (Cost per Install)?

The CPI rewards you with a one-time fixed amount for your referred traffic that has firstly downloaded the trading platform's application from the Read more...

What is DCPA (Dynamic Cost per Acquisition)?

The DCPA rewards you with up to $200 for each new depositing trader you refer to eToro, with your commission being equal to the first deposit amount of Read more...

What is an Affiliate Network?

An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily Read more...

What is SEM (Search Engine Marketing)?

SEM (Search Engine Marketing) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine Read more...

What are Net Revenues?

The Net Revenues are the actual profits eToro makes with your referred traffic. The Net Revenues are calculated from the PIP spreads minus any transaction Read more...

What is CPM (Cost per Mille)?

The CPM rewards you with a one-time fixed amount with respect to each 1000 impressions. “Impression” means each time eToro’s Read more...

What is a Click?

A click is how many times somebody clicks on a banner that was impressed on your webpage. Read more...

What is a Registration?

A registration is when someone registered through a registration form (landing page). Read more...

What is a Lead?

After a trader registered with eToro and logs into his account at least ones, then he/she will be counted as a lead. Read more...

What is an Impression?

An impression shows how many times your marketing tools (banner/landing page/widget etc.) are viewed. Read more...